Reach Out and Read (ROR)
Reach Out and Read is a national, non-profit organization that seeks to make literacy promotion a standard part of pediatric primary care, so that children grow up with books and a love of reading. Doctors and nurses prescribe reading aloud to their young patients, and give new books, at each well-chid visit, from 6 months to five years of age.
https://reachoutandread.org/