The non-profit retail trade organization serving merchants of video and computer games. Features news, services and membership information.
Interactive Entertainment Merchants Association
Interactive Entertainment Merchants Association
2024-07-20
The Entertainment Merchants Association (EMA) is the surviving trade association in the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA). Our mission is to promote, protect, and provide a forum for all those engaged in the home entertainment industry (retailers, distributors, suppliers, studios, game publishers, etc.)