As a not-for-profit institute, initiates, supports and disseminates studies by academic scholars, advancing the theory and practice of marketing. Provides online access to their quarterly publication and their biannual research priorities list.
Marketing Science Institute
Marketing Science Institute
2024-07-18
Science, Social Sciences, Family and Consumer Science, Associations - Marketing Science Institute. As a not-for-profit institute, initiates, supports and disseminates studies by academic scholars, advancing the theory and practice of marketing.