Imagine a product with the potential to change the world stuck on a retail shelf with its story untold. This was Protandim's beginning--but not its end. While Protandim sat mixed with trendy vitamins and other nutritional supplements in the retail world, a group of inspired individuals were preparing the way for Protandim's story to reach thousands of people.
The LifeVantage Story
The LifeVantage Story
2024-06-12
Thanks to the innovative and breakthrough research of Dr. Joe McCord, Protandim had its moment of fame when it appeared on ABC Primetime in 2005 and propelled the product and the company into the national spotlight. U.S. retail sales of Protandim boomed momentarily but the product was quickly lost again in the glut of nutraceutical products on the shelf. Although familiar with the product, retail store clerks didn't have the proper motivation or knowledge to share Protandim's full story.